With so much change happening at the moment, it is imperative that companies and individuals take stock, not only of themselves or the business but certainly of the tools available to us. Some of us may be looking at our toolboxes and wondering what tools we could add to ensure that we thrive as a business and succeed as an individual as we look to build the future.
A CRM system is definitely a tool that, if effectively implemented, will go a long way in aiding a business or an individual to remain relevant in a rapidly evolving environment. As independent CRM consultants, the team at Collier Pickard are uniquely positioned to guide you on your journey.
What is CRM?
When you break the acronym down, CRM stands for Customer Relationship Management. It is so much more than that though, CRM is essentially everything that you do to Acquire, Retain and Develop the different relationships that exist not only with your clients but the relationships that exist between the staff across the different levels of your business.
Who needs CRM?
The short answer is any organisation looking to remain ahead of the business curve in an ever-changing environment. From sales executives, admin staff, management straight through to the CEO, all will benefit from utilizing a CRM system effectively.
Functions of a CRM system
CRM systems are acute problem solvers, a properly used CRM system holds vast benefits to a business. These benefits are not limited to but include:
- Lead Generation: No matter the business sector you are in, every business could do with more leads. CRM systems ensure that nothing slips through the cracks and will assist sales & marketing teams in nurturing those leads to fruition.
- Automated Marketing: The exponential growth of a business can leave the marketing team with too much to manage. A large customer base adds to the intricacy of remaining pertinent with your clients and CRM becomes vital to the business mission of supplying a great product or providing exceptional service.
- Retention: The process of attaining new business often costs much more than retaining the business already available through relationships that exist with the current client base. CRM systems make it simple to remain at the forefront of your customers’ minds, ensuring that you are the go-to business for the product you sell or the service you render.
Defining an Independent CRM Consultant
A consultant is defined as a person that provides expert advice, professionally. A consultant may act as an educator, a catalyst, a resource or as a facilitator, they are used to empower the decision-maker into making the correct decision for a business.
At Collier Pickard, we are independent CRM consultants. We use our experience to ensure that the right solution is provided to an organisation so that the benefits of using CRM are felt immediately.
Why use Collier Pickard?
Collier Pickard offers a range of independent CRM consultancy sessions and workshops designed to help you get the most from CRM at any stage of your project. Whether it’s selecting CRM software, preparing for a CRM implementation, tuning-up your existing CRM or considering a change, we will help make the process easier for you. Collier Pickard has worked on over 500 successful implementations of CRM systems and we are able to utilize our vast experience in multiple market sectors to efficiently and effectively provide you with a CRM solution that works immediately for your business.
