The latest update from Creatio, titled “Creatio 8.2 Energy,” showcases a robust suite of AI and no-code innovations to redefine business automation and CRM processes. This release marks a significant leap forward in enhancing CRM platforms’ productivity, flexibility, and intelligence, empowering businesses to streamline workflows and engage customers like never before.
1. AI takes centre stage with Creatio AI Copilot
A standout feature in Creatio 8.2 Energy is the introduction of the “Creatio AI Copilot,” an AI-powered assistant designed to provide users with real-time insights, automated suggestions, and task guidance across various applications.
Leveraging advanced AI capabilities, this assistant helps streamline everyday tasks in sales, marketing, and customer service, reducing manual workload and promoting more effective decision-making.
At the heart of the AI Copilot is “AI Skills” – a set of customisable AI models designed to perform specific actions like suggesting case resolutions, generating email subject lines, or providing customer engagement insights.
With these pre-built AI skills, businesses can implement AI-driven functionalities immediately, but they also have the flexibility to customise models according to their unique needs, making the system adaptable to any industry.
2. Enhanced No-Code development with AI integration
In line with Creatio’s commitment to no-code empowerment, the 8.2 Energy release has embedded AI directly within the platform’s no-code development environment. This integration means business users with limited coding knowledge can now build sophisticated AI-powered applications from scratch.
By accelerating the development process and reducing reliance on IT teams, Creatio 8.2 enables organisations to respond to market demands swiftly and cost-effectively.
One of the most notable additions is the “AI Command Centre,” which allows businesses to manage AI Skills from a single, intuitive interface. This feature includes monitoring tools for tracking AI usage and effectiveness, ensuring security with role-based access controls, and offering governance options to align with organisational standards.
3. Modern CRM enhanced with AI-driven insights
The Creatio 8.2 Energy release also introduces updates to its core CRM functionality, with AI-driven enhancements designed to make customer interactions more intuitive and impactful. The CRM improvements include a complete redesign of the Email Marketing app, constructed entirely with no-code tools, allowing marketers to create and personalise campaigns effortlessly.
This redesigned app supports drag-and-drop email design, analytics integration, and advanced audience segmentation for more precise targeting.
Additional CRM upgrades include lead and opportunity management enhancements, optimised order processing, and a new calendar mode for improved scheduling. The revamped product catalogue allows for better item display and search, supporting a streamlined customer experience from the initial enquiry through to purchase.
4. Composable apps for targeted business solutions
With Creatio 8.2, users can now access an expanded set of composable CRM applications, adding new functionality to areas like lead generation, customer support, and data analysis. These apps allow businesses to tailor CRM modules to meet specific needs, optimising operational workflows and enhancing overall productivity.
An example is the new integration with Google Analytics within the Lead Generation module, which allows marketers to track web interactions and capture customer intent directly in the CRM.
Moreover, Creatio 8.2 introduces pre-built AI skills that can be deployed instantly, ranging from automated knowledge base article generation to customer segmentation based on behavioural data.
These pre-built skills make it easier than ever to unlock advanced AI capabilities without requiring extensive customisation, so users can harness the power of AI from day one.
5. Embracing Predictive, Generative, and Agentic AI
A core component of Creatio’s AI-powered tools is the “three-pattern AI” approach, which combines predictive, generative, and agentic AI capabilities. These patterns support Creatio AI in anticipating business trends, creating personalised content, and even acting autonomously within defined parameters.
For instance, predictive capabilities allow sales teams to gauge customer intent, generative features help marketing teams create tailored campaigns, and agentic functions assist customer support by suggesting the next-best actions.
6. Transformative benefits for modern businesses
Creatio 8.2 Energy delivers a host of tangible benefits to organisations, from reduced development time and increased productivity to improved customer engagement and decision-making. By combining AI with no-code development, Creatio 8.2 fosters a rapid time-to-value, empowering teams to develop, deploy, and iterate solutions quickly.
Katherine Kostereva, CEO of Creatio, described the release as a breakthrough, noting, “Creatio 8.2 Energy delivers unprecedented time-to-value through the unique fusion of AI, no-code innovations, and modern CRM capabilities.” This focus on speed, efficiency, and user-centric design positions Creatio as a leader in the digital transformation space, supporting organisations in reimagining their operational capabilities.
7. A new era of intelligent CRM and Business Automation
Creatio 8.2 Energy ushers in a new era of AI-powered business automation, offering an intelligent, adaptable, and user-friendly platform. From the intuitive AI Copilot to enhanced no-code functionalities, this release transforms how businesses leverage CRM and process management tools to engage customers, streamline operations, and drive growth.
By making AI accessible to all users, Creatio 8.2 Energy sets a new standard for modern CRM and business automation.
Please see the release notes here for a full breakdown of the Creatio 8.2 Energy release.
