This is the second article in our ‘Has Salesforce Lost Its Way’ series, I’ll be referring to the first article quite a bit so if you haven’t already read the first article, you can find it here. One of the key figures from the Nucleus Research report shows that 51% of consumers said they would not repurchase Salesforce – are you one of them?
Today I’ll be talking about if you’re unhappy with Salesforce – where might the differentiator points be? In the following article we will compare salesforce with Maximizer on these points:
- Pricing transparency
- Scalability
- Ease of use
- Time to value
Why Maximizer CRM?
So, why am I talking about Maximizer? While we are independent CRM consultants, among other CRM systems, we sell and provide support for Maximizer CRM. In fact, we’re so good at it, Maximizer has listed us as on of their ‘Elite Partners’.
What is Maximizer?
Maximizer is a Sales CRM. This is where it excels. It’s an easy to use, fully customizable platform to manage customer details, track new opportunities, and scale sustainably. Maximizer CRM includes all the key modules needed to be an extremely effective business tool.
Key areas such as the management of companies and contacts, leads, opportunities, email campaigns and customer service cases all form part of a suite of features offered at an all-inclusive, affordable price point.
How does Maximizer compare to Salesforce?
1. Pricing Transparency
Salesforce Cost: At first glance it can be very difficult to get all the costs associated with Salesforce, but it is fair to say that is very expensive. Costs associated with subscriptions, customization, and add-ons quickly mount. All that functionality comes at a price.
Maximizer Cost: Maximizer comes with all the key functionality for the base price, there is no ‘Freemium’ price model, what you see is what you get. It’s much easier for a business to plan the yearly financials knowing that there are no hidden costs with Maximizer, prices aren’t going to change, and you get all the key functionality from the get-go.
2. Scalability
Salesforce Scalability: This is where Salesforce gets expensive. Salesforce is scalable, there is no doubt about that, but it is going to cost you the earth to do it and going back to my first point – you won’t necessarily know those costs until it’s too late.
Maximizer Scalability: Maximizer will work for a client that needs one user or 200 users. There are no hidden costs there, you pay per user and that is it. Like I said earlier in the article, Maximizer is a Sales CRM, and this is where it excels. Yes, Salesforce has a wealth of features, but you will end up paying a premium for that.
3. Ease of Use
Salesforce Ease of Use: Salesforce’s customisability features may draw customers or turn them away. The sheer number of features might be overwhelming for a typical end user. Large firms may resolve this issue by bringing on staff that have been trained in Salesforce but that’s not always an option for smaller companies.
Maximizer Ease of Use: Maximizer can easily be managed by an educated amateur, once you know where everything is you can have the system up and running without much fuss.
There’s no need to hire in a Maximizer expert to keep the system running, after a few hours of training you and your users are ready to go.
4. Time to Value
Salesforce Time to Value: One of the key findings from the Nucleus Research report was – 23% of Salesforce customers believe the value being delivered was diminishing relative to its cost and has fallen behind compared to the value delivered by its competitors.
In other words, 23% of the users surveyed believe that the time and money that their companies put into Salesforce wasn’t worth it.
Maximizer Time to Value: So, we’ve already established that Maximizer is more affordable than Salesforce, but what about the value that you get from it? Like I said in the previous point, you will have Maximizer up and running in a much shorter time than Salesforce and for a fraction of the price.
So, you’ll spend less on Maximizer, have it up and running in a shorter amount of time and you’ll be getting benefit from the system within a few weeks of having it set up.
Closing Notes
So, we went over the results of the report in the first article of this series and now we’ve discussed four of the main differentiators between Salesforce and Maximizer CRM. There are plenty of points that you can compare any CRM system, let alone Salesforce and Maximizer, but I hope that this has given you a quick look at how both the systems compare.
If you want to find out more about Maximizer or just CRM in general, we’ve been in the CRM industry since the early 90s and can help you on your CRM journey. Feel free to reach out to us here or you can find more content here.
