This article on client acquisition is the first in a series of three articles that looks at how Maximizer CRM is used as a sales tool. After the shock of recent events across the globe, businesses are now looking to position themselves as best they can to take every opportunity to boost themselves through the recovery.
Sales and marketing have always been at the forefront of business operations and the importance of these teams can never be understated. As we move through this recovery, sales and marketing have become even more important, as the survival of most businesses now rely heavily on their ability to generate leads and secure new business.
Client Acquisition
Maximizer is a CRM tool that functions not only to develop and retain current clients but certainly equips sales and marketing teams with everything that they need for client acquisition. The generation of leads is vital for any business, having the tools necessary to ensure that you are visible to your prospective clients gives the teams the edge that they need to keep sales pipelines flush with opportunities.
Web Lead Capture
Marketing teams put a lot of work into client acquisition. Most websites these days have “Get in Touch” forms where interested potential clients can fill in their information so that the sales teams can engage with them. Maximizer automatically takes the information captured by the form on the website and creates a new prospect in the CRM system. That prospect can then be picked up by the relevant sales executive and the business process is initiated.
Email Campaigns
There are very few CRM solutions that contain a fully-fledged Campaign Manager. Maximizer CRM allows for the automation of email marketing, whether the campaign contains announcements, special offers, general news or is multi-phase drip-campaign, Maximizer CRM can handle it all. The campaigns can be tracked in real-time looking at aspects like successful deliveries, opens, click-throughs and more. These statistics and KPI’s can be analysed in reports or on personal dashboards.
Where to next?
A team is only as good as the tools they are provided. In the next article, I will look at how Maximizer CRM is used as a client development tool. Once all the hard work has been done to bring a prospect to the table, it then becomes about how effectively you can keep them there and keep them coming back for more.
